Let’s talk.

30 minutes, no prep, no cost. Pick a time below, or email me first if you prefer.

  • Where your cash is going, and where it is stuck
  • Which channels make money, and which cost it
  • Whether working together makes sense for your brand
Anton Voblikov

Anton Voblikov

Founder · The Lean Finance

anton@theleanfinance.com

Monday to Friday, mornings to early afternoon US Eastern Time. Based in Vienna.

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Geiselbergstraße 28, 1110 Vienna, Austria

Book a discovery call

30 minutes · no prep · no cost

Questions before you book

It's a conversation, not a sales pitch. We look at where your cash is going, which channels make money, and whether working together makes sense. You don't need to prepare anything, though your latest P&L or a rough revenue split by channel helps if it's easy to grab. If I don't think I can help, I'll tell you.

I work on a monthly retainer, and the price depends on your brand. After a first review of your numbers, you get a clear offer, so you know the exact price before you commit to anything. Retainers typically range from $5,000 to $8,000 a month.

Beauty CPG brands selling across several channels at once, such as DTC, Amazon, TikTok Shop and retail, with roughly $5M to $20M in revenue. Usually founder-led, growing fast, and at the point where revenue has outgrown the finance function. If you sell through one channel only, are under about $3M, or already have an in-house finance team, I'm probably not the right fit, and I'll say so.