Let’s talk.
30 minutes, no prep, no cost. Pick a time below, or email me first if you prefer.
In 30 minutes we’ll look at
- Where your cash is going, and where it is stuck
- Which channels make money, and which cost it
- Whether working together makes sense for your brand

Anton Voblikov
Founder · The Lean Finance
Working hours
Monday to Friday, mornings to early afternoon US Eastern Time. Based in Vienna.
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Address
Geiselbergstraße 28, 1110 Vienna, AustriaBook a discovery call
30 minutes · no prep · no cost
Questions before you book
It's a conversation, not a sales pitch. We look at where your cash is going, which channels make money, and whether working together makes sense. You don't need to prepare anything, though your latest P&L or a rough revenue split by channel helps if it's easy to grab. If I don't think I can help, I'll tell you.
I work on a monthly retainer, and the price depends on your brand. After a first review of your numbers, you get a clear offer, so you know the exact price before you commit to anything. Retainers typically range from $5,000 to $8,000 a month.
Beauty CPG brands selling across several channels at once, such as DTC, Amazon, TikTok Shop and retail, with roughly $5M to $20M in revenue. Usually founder-led, growing fast, and at the point where revenue has outgrown the finance function. If you sell through one channel only, are under about $3M, or already have an in-house finance team, I'm probably not the right fit, and I'll say so.



