Boutique fractional CFO ·
Beauty CPG
Run your brand on real numbers
The Lean Finance brings your scattered numbers into one clear system, so you run the business on facts, not gut feel.
Hit your targetsProtect your marginNever run out of cash
You built the brand.
The numbers got complicated.
Your revenue outgrew your finance function. You’ve scaled faster than your ability to see and control your own economics, and it’s showing up in four places.
You can't see which channel actually makes money
Cash feels tight, and you can't find why
The books don't tell you anything useful
You're making big calls on gut feel
You don’t need four fixes.
You need one system.
Your finances come together as one connected picture. The books become clean and reliable. A financial model sets the targets. Profitability and cash flow are tracked against them. And every Monday, you know exactly where you stand.
It all takes shape over the first 90 days.
Who is behind The Lean Finance
Anton Voblikov
Founder | Fractional CFO · The Lean Finance
Connect on LinkedInWho is behind The Lean Finance
Hi, I’m Anton, founder of The Lean Finance and the fractional CFO you’ll work with directly.
A good CFO should see trouble long before it arrives. The signals are always in the numbers early, but modern finance buries them under noise: endless frameworks, spreadsheets, and tools that keep everyone busy without making anything clearer. So I stripped it back to what actually matters. That’s what “lean” means.
My background is in Business Administration from the University of Vienna, with certifications in financial modeling (FMVA, AFM), and years running my own businesses.
More about meHow we work
Three steps to a clear number
No blind quotes and no onboarding maze. You’ll know what the engagement costs before you commit to it.
Discovery call
We start with a conversation about your brand, your channels, and what's not working. It's also where we both check the fit. No prep needed, just bring your questions.
Finance review
You give me view-only access to your accounting (QuickBooks, Xero, Finaloop, or similar). I review where things actually stand, then come back with a tailored offer based on what I find. No cost, no commitment, no blind quotes.
We start
Once we agree, you sign and grant access to your sales channels. Your 90-Day Control begins, and I take the setup from you. You get back to running your brand.
FAQ
Answers before you ask
The common questions, covered here. So when we talk, it’s all about your brand and your numbers.
It is a flat monthly retainer, and the price depends on your brand. After a first review of your numbers, you get a clear offer, so you know the exact price before you commit to anything. Retainers typically range from $5,000 to $8,000 a month. For fast-growing brands, the engagement usually pays for itself: there is almost always cash trapped somewhere and margin leaking across channels, and finding it is the core of the work.
Because you get me, not an account manager three layers down. With my clients I become part of the team: in your Slack, on your calls, with a company email, not a vendor you check in with once a month. Quick answers, real attention, and someone who actually knows your brand. At a big firm you are one account among hundreds. With me, you are not.
No. I set up the system, then direct and oversee your bookkeeper so the numbers come out clean and on time. I review everything weekly, so you get a CFO watching the whole picture, not another set of hands doing data entry.
Fast. You get a clear read within the first few weeks, and the biggest wins often surface early. It is not unusual to find six figures of locked cash in the first month, before anything else changes. The full system takes shape over the first 90 days, so within a quarter you are in control.
No. The commitment is monthly, and you can end it anytime. I would rather earn the next month by being worth it than hold you to a contract.
Let’s find the money hiding in your business.
30 minutes · no prep · no cost