Boutique Fractional CFO
for CPG Brands
The Lean Finance brings your scattered numbers into one clear system, so you run the business on facts, not gut feel.
We'll set the targets that keep you on track.
We'll show your true channel profit.
We'll keep you in control of your cash.
Hit your targets • Protect your margins • Never run out of cash
Lost Sight of Your Numbers?
Your revenue outgrew your finance function. You've scaled faster than your ability to see and control your own economics, and it's showing up in four places.
Hidden cash
needs to be unlocked?
Trapped in aged inventory, avoidable fees, and chargebacks. We find it and pull it back out.
Profitability
needs to be uncovered?
Amazon, Shopify, TikTok, wholesale, each hides a different margin. We show you the real one.
Cash Flow
needs to be managed?
Revenue climbs while cash stays tight. We give you a clear forward view, so you're never caught short.
Targets
needs to be set and projected?
No goals, no tracking, no way to know if you're winning. We set the targets and track them weekly.

Anton Voblikov
Founder | Fractional CFO
The Lean Finance
What Does a Fractional CFO Actually Do?
Hi, I'm Anton. I've spent my career in finance, and I started The Lean Finance to do one thing: help fast-growing consumer brands get back in control of their money.
A CFO is the person who keeps the money side of your business under control. "Fractional" just means you get one part-time, for a fraction of the cost of a full-time hire (a full-time CFO at this level runs $180K–$250K a year). Most brands your size don't need that yet, but you do need the thinking.
That's the gap I fill. Here's what that actually looks like:
1. Your numbers become decisions.
Your bookkeeper records what happened. The missing piece is someone who tells you what to do about it: which channel to double down on, when you can afford the next hire, whether that inventory bet actually makes sense.
2. A partner in the room for the big calls.
Pricing, inventory, a new channel, a wholesale deal. Every big decision gets pressure-tested before you make it, not after it's cost you.
3. Your existing setup, finally connected.
No need to replace your bookkeeper or your team. The pieces just get connected, sitting above the day-to-day, turning scattered data into one clear picture.
4. A person, not a portal.
Calm, direct, and personal. You talk to a real partner who knows your business, not a team you never meet. That's the whole point of boutique.
Our Clients’ Success Is Our Biggest Reward
Anton made sure he understood my business to create a bespoke financial model. Communication was prompt regarding any updates. Smooth engagement overall.

Dr. Dillon Meier, CEO
7Longevity
I’m a physician at Stanford University who is starting a biotech company. I feel extremely fortunate to have met Anton. With his background in biology in addition to his extensive business experience, he immediately understood the product I'm developing, exactly how it works, and the optimal business strategy for it.
He went above and beyond at every step of the way. Not only did he skillfully write a beautiful and well thought out business plan, but he also created a thorough and detailed financial model for the company. He had clearly put in the time and effort to research every aspect of the plan, and the final product is one I can confidently share with investors.
Although my background in business is limited, Anton's clear communication of concepts allowed me to come away from our discussions with a strong understanding of how the business plan and financial model were formulated as well as what investors are looking for in a startup. Thus, beyond the skillfully crafted deliverable, working with Anton was also an excellent educational experience for me.
In addition to his great work ethic, Anton is very personable and friendly. I enjoyed our discussions and felt very comfortable asking him questions. I highly recommend him and look forward to working with him again on the next milestones for my startup.

Dr. Ophir Vermesh, CEO
Magwire
Far exceeded my expectations. Recommend 100%

Jason Clarke, CEO
Society Artisanal
Anton did an amazing job with our internal modeling for our cyber firm! Extremely responsive to our tight deadlines and gettting the job done with incredible detail and professionalism. Looking forward to working with Anton again in the future.

Herbert Vazquez, CEO
Beacon Technology
Anton is an exceptional financial modeler with deep expertise in SaaS. He developed a highly detailed and insightful 5-year financial model for our Series A funding round, exceeding our expectations in every way. His strategic thinking, accuracy, and ability to translate complex financial data into actionable insights are truly impressive.
Beyond just delivering the model, Anton went above and beyond—offering valuable recommendations, refining key assumptions, and ensuring every metric aligned perfectly with investor expectations. If you’re looking for a top-tier financial modeling expert who understands SaaS inside out, Anton is the one. Highly recommended!

Oliver Schmalholz, Co-Founder
Listkit
With financial modelling not being my strong point i was extremely grateful to find Anton to help build the model out to exactly what was required, His hands on approach, execution and communication was 5* i'll be recommending his services and using Anton again no doubt post raise, Thanks again.

Andy Waldron, CEO
Designsnitch
Anton is a highly competent, motivated and flexible business consultant. He has helped us flesh out our biotech startup business case with market analysis and financial projections in Excel, which has ultimately significantly contributed to us raising our pre-seed round. If you're seeking investment and need support on the financial aspect of your start-up, I cannot recommend Anton highly enough!

Dr. Christina Port, CEO
2NA FISH
Anton has exceeded all our expectations. He really took the time to understand our business and provided invaluable feedback. I wish all my upwork engagements are as pleasant and value adding as this has been. Absolute pleasure to work with him and hopefully will work with him again in the future. Cant recommend him enough

Hani Salem, COO
Classtap
I had the pleasure of having Anton cooperating with some of our projects, and I cannot recommend him highly enough. His expertise in financial modeling is exceptional, allowing us to develop precise forecasts that drove strategic decision-making.
Anton’s analytical thinking is highly effective, especially in the context of business development for startups and new projects. He has a remarkable ability to dissect complex data and present it in a clear and actionable manner. His focus on key performance indicators (KPIs) and main metrics are of great value to allow any team stay to stay aligned and goal-oriented.
What truly stands out is Anton’s intuitive understanding of business development. He effortlessly crafts methodological approaches that are both comprehensive and practical, making him an invaluable asset in fast-paced environments. His insights have propelled our initiatives forward, and his collaborative spirit fosters a positive team atmosphere.
If you’re looking for someone who combines technical expertise with strategic vision, Anton is your go-to person!

Paulo Rendeiro, CFO
IGHS
Anton is smart, intelligent, competent and creative. He goes above and beyond. I give him my warmest recommendations and look forward to working with him again.

Valdemar E. A. Siesbye, CEO
Hyper Patch
Anton is the "real deal"! He did an outstanding job for me! He exceeded my expectations! He is really very smart and talented and he was able to get all the nuances I of my startup and simplified them on the sheet. I was also very impressed with his kindness willingness to do so many add-on's and revisions!

Shia Grunzweig, CEO
Zevoo
